IndianOil products conferred Superbrand status
New Delhi, January 27, 2016
Two frontline products of IndianOil – Indane and SERVO - have been conferred Superbrand status by M/s. Superbrands India Pvt. Ltd, a leading global consumer survey brand. Indane and SERVO, with an individual score of 6.44 and 6.43 out of 10 respectively, were ranked amongst the top 20% of all brands across all categories in India.
Superbrand is a two-stage evaluation process comprising scoring by consumers as well as assessment by an eminent council. The first Consumer Superbrand edition was launched in September 2004 and has since then, gone on to become one of the most recognized consumer surveys in the world.