SERVO world-class lubricants launched in the Kingdom of Saudi Arabia
SERVO, the world-class lubricants from IndianOil, was launched in the Kingdom of Saudi Arabia by IOC Middle East FZE on February 15, 2016. In the kingdom of Saudi Arabia, SERVO will partner with the Mohammed Yousuf Naghi group, one of the biggest conglomerates of the country with business interests ranging from logistics to luxury cars and consumer products to catering.
SERVO, India’s largest selling lubricants, has trans-national footprints covering Africa, South-East and West Asia and is sold in 27 countries. In the Gulf region, SERVO has been expanding its marketing network and broadening its product offerings to reach out to a vast range of customers. With its launch in Saudi Arabia, SERVO is now truly poised to gain customer mindshare in the West Asian region. SERVO joins the family of premium global brands associated with the Mohamed Yousuf Naghi group and would stand to immensely gain from the tremendous expertise the group has in building brands in the region by adding enormous value to them